Can-Am Celebrates International Off-Road Day: Partnering with Tread Li

Can-Am, a leading brand of BRP, is thrilled to announce the fourth annual International Off-Road Day, taking place on Saturday, October 5, 2024. This global event brings together off-road enthusiasts to celebrate their passion for adventure and the great outdoors. This year, Can-Am is proud to partner with Tread Lightly!, an organization dedicated to preserving and maintaining off-road recreation areas, ensuring the trails remain accessible for future generations.

In celebration of International Off-Road Day, Can-Am will make a donation to Tread Lightly!, further strengthening their ongoing partnership. The donation will help support vital initiatives, including trail maintenance, repair, and educational programs promoting responsible off-roading. These efforts perfectly align with the mission of International Off-Road Day, fostering a sustainable off-road community.

“International Off-Road Day is a unique opportunity for riders from all walks of life to unite in their love for off-roading,” said Julie Tourville, Director of Global Brand Strategy, Can-Am Off-Road. “We’re honored to partner with Tread Lightly! on this initiative and take meaningful steps to give back to the community while protecting the environments we ride in.”

Can-Am encourages all off-road enthusiasts to join the celebration by exploring the outdoors with family and friends, and by sharing their adventures on social media using the hashtag #InternationalOffRoadDay or tagging @CanAmOffRoad.

Additionally, Can-Am factory racers and ambassadors will be part of the festivities, sharing their own International Off-Road Day experiences across social platforms. Enthusiasts in the Midwest can experience the excitement firsthand at UTV Invasion in Waynoka, Oklahoma, where Can-Am will showcase the Maverick R and Maverick X3 for demos. With Uncharted Society destinations across the globe, fans can also join in on the fun through certified BRP outfitters.