ATV.com Welcomes Kyra Sacdalan
![Jason Siu](https://cdn-fastly.atv.com/media/profile/2024/07/22/58321795_2.jpg?size=91x91)
VerticalScope Inc. is excited to welcome Kyra Sacdalan as the new Editor of ATV.com.
Kyra’s background includes extensive experience in the off-road powersports world including as Editor-in-Chief of UTV Sports Magazine and Managing Editor of Adventure Motorcycle Magazine, all while continuing to operate a creative agency she co-founded.
“I’m thrilled to have Kyra joining the team,” says Colum Wood, VP of Content at VerticalScope. “Her strong background and adventurous spirit help solidify VerticalScope’s leadership in the powersports publishing industry, alongside titles like Motorcycle.com and ADVRider.com.”
“Her unique background and perspective will add a new dimension to a world-class website, further cementing its position in the industry.”
Sacdalan operates out of Arizona where she has excellent access to new product as well as ideal locations to test.
“ATV.com is an outlet that has so much potential,” Sacdalan says. “So, it’s really exciting for me to be able to join a team like VerticalScope that’s invested in publishing quality content across their range of properties. I look forward to working together with everyone to breathe new life into a classic VS title like ATV.com!”
![Jason Siu](https://cdn-fastly.atv.com/media/profile/2024/07/22/58321795_2.jpg?size=91x91)
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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